Octopop

Following an interview with a fellow classmate on their imaginary alcoholic candy bar "Octopop", a figurative mark was designed to represent the business and its mascot, a giant octopus.

The focus of the project was to design a mark or symbol that evoked the business' purpose while compromising with my client to create a successful logo. Octopop is a refined and nautical themed candy bar that caters primarily towards an adult audience with its offering of candy-infused alcoholic drinks and CBD candies. In order to reflect the alcoholic aspect of the bar, I used the tentacles of the octopus to create wave-like lines that can be interpreted as a rippling drink and the relaxed, feel-good effects of enjoying such products.